Radical Anti-Consumerism and Reduction of
Demand
If you just want to recycle materials or take small (albeit
important) steps that are part of Anticonsumerism and you ARE
otherwise happy with the way things are going in this economy and
society, then-this page probably isn't for you. Back
to the Index
If you want material to which you can bring your own experiences
and with which you can take further, more serious action, regarding
the subjects addressed so far, read on.
Overcoming Consumerism can be seen as not only a constructive
philosophy but as a serious weapon for
positive change and also, vengeance. Weapons belong in the hands of
people who have a just cause and have to fight for their own
survival.
In spite of the economy "Being in the Best Shape That it's Been in
For Thirty Years",tm most people
find life less secure, more disjointed and it's harder to make
connections with those around them. The future, for both you and the
Earth, seems more of a threat than a promise. Your expectation of a
career, the future vision you had of working life, the Sunny Golden
Tomorrow, it's now gone, like last nights furtive dream.
Do you, or your parents, who grew up and prospered in a totally
different world and economy, blame these shortcomings on you? Perhaps
you didn't make all the right decisions, (notice how the regret is
usually expressed in financial terms)...it is, however, the basic
circumstances of our lives and livlihoods and society that have
changed and it's confronting this change that's addressed in this
site.
Whether the economy has turned against you and made your skills and
knowledge redundant or you are doing very well financially, but
intuit that the pace of change and its direction cannot go on without
disaster, something needs to change. The best way to build an economy
that values the individual while helping your community and
environment is to is to turn your back on consumerism. By doing this
you are actively helping to destroy those forces that are ruining our
world and in some cases our livlihood.
If, for example, you are an older person that has played by the rules
and who has become redundant in the new global economy, you have
several choices. You can seek out a minimum wage job, or two or three
of them as some must, and if you are lucky enough to find one, wear
the corporate clown uniform and slowly starve to death as you perhaps
die for lack of affordable medical care. Or, you could learn about
economic self-sufficiency in your community and get out there and
become part of it, thus helping not only yourself and your neighbors
but taking away money and power from those that have turned on
you.
Consider this alternate vision. You belong to a growing circle of
neighbors and friends that have the time and inclination to work
together and create a better community. Your economic and personal
choices have meaning and make things better for yourself and others.
You raise your own vegetables. They're fresh, delicious and cost you
little. You have the time to do the things that you want. The Gross
National Product goes down because you're not spending as much money
to buy food and more things. This is a small example of the kind of
change that overcoming consumerism can bring.
The Ponzi Scheme economy.
The key weakness of the really big players who profit from
consumerism is the oversupply of goods produced and their need to
generate more demand financed by more credit that pays the current
debt on past purchases. They are locked in a death spiral of having
to seek ever more markets, ever cheaper labor, ever more capital to
facilitate ever more efficient production with fewer and fewer
workers. Meanwhile there is less and less money in the hands of their
potential customers. The
bubble is bulging and will soon explode.
This is why they spend billions of dollars on advertising that begs
you to buy their products, which were they so necessary and of
quality, you would just go out and buy, the same way that you buy
basic foodstuffs. This is why they facilitate credit at every step
along the way, no matter what the
consequences to debt encumbered people.
Personal bankruptcies in 1998: ![]()
If you are one of the economically dispossessed, one that is
redundant in society, one that is scared to death for your future,
than you should help to destroy the very system that has created
these conditions and replace it with something better. Let's help
push the system over the ever-nearer edge, out of desperation,
revenge or the hopes for a better and more sustainable future. You
control what you buy and how you spend your money. Computers may have
replaced your job, but computers don't buy things. The system needs
things to be made and bought and people to go into debt anything that
interrupts that can help bring it to an end.
The system's great Achilles Heel of oversupply is nicely illustrated
by some quotes from William
Greider's masterful One World, Ready or Not: the Manic Logic of
Global Capitalism. Simon & Schuster, 1997. If you are
going to take the trouble to read one book about the economy, make
this it.
Here's a 10-3-97 article by Greider discussing
deflation and declining demand.
General
Motors, Ford move to lower the price of buying a new car

The necessity to maintain a constant increase in the supply of
money lent into existance is one of the hidden motivators behind
the promotion of Consumerism by those who profit most from our
economy. If there isn't a constant expansion of the money supply
created in large part by consumer credit, there isn't enough money to
pay back the previous debts and their interest payments. How can you
borrow $1,000 at 21% annual interest from a credit card and pay it
back if there isn't an extra $210 created in the economy by other
people's, or your own, further borrowing? So you pay back the
principle and interest and thus even more money is then available to
be lent out at interest to purchase more energy containing products
and services drawing more from the environment.
Where does the bank or credit card company get the money to lend you?
It's basically created out of thin air, with a small percentage,
(10%), required to be on deposit with the banks in the form of real
assets such as your savings deposits.
Where does the real money to pay back the credit card or bank plus
the compounding interest come from? Your hard work, time taken away
from your life, that's where. Is a lot of money being made off this
scheme? Enough, for example, to influence legislators? Is there
anything wrong with this? If you want to explore this issue we
recommend Billions
for the Bankers, Debts for the People. these are good sites
although we do not endorse all their views.
A concise article about this: Things
Prudent People Should Know About Their Money and Their Future
If you want the most scholarly,in-depth and readable book on the
subject, William Greider is the author most recommended. His
Secrets of the Temple; The Federal Reserve and How It Runs
America, is a bible on the creation of money, past and
present and how banking works.
For a short online version of what this means to you the taxpayer and
consumer see: have
found ways to take it out of the patient population turning
health care providers into "gate keepers" and second-guessing medical
judgment whenever it leads to a higher degree of care that means
lower bottom-line profits. It is not possible to pay annual
compensation packages of $500,000,000 to CEOs, dividends to ever more
demanding investors, mostly large financial institutions, and to
close local hospitals without someone suffering:that someone is
whomever belongs to the HMO, either through increased premiums or
decreased services.
By fighting consumerism you not only help the environment, society
and yourself but you help to destroy one of the mechanisms that makes
this supply of speculative debt possible: the ever-expanding money
supply created through consumer credit.
The Mechanics of what you can do:
One way to go beyond consuming as few resources as possible, to go
beyond paying cash and supporting only sustainable businesses, as
elaborated in our previous pages:
Resistance,
Two Comparative Families,
Hands-On,
is to create a
Reduction of Demand that actually takes away from
the manufacture and sales of new items used by not just you but by
others as well. This can be done through selling or giving away
things rescued from discard, repairing items yourself and destining
items to a recipient who can use them.
See Dumpster Diving LinksThis site talks about the incredible
finds that people have made and the most successful ways to get
perfectly good things that are discarded.
Just as most people can't stand to see animals abused, there are
some people who can't stand to see things wasted. They go out of
their way to salvage, divert and rescue things so that they can be
used by others. They do it not for profit, praise or personal gain,
but just because they think it's important.
One small example; if you have worn-out 80 pairs of shoes in your
life so far, yet you have salvaged 100 useful pairs of shoes by
arranging repair or preventing them from being discarded by others
and you have provided these to those who can use them, you would be
not only making up for the 80 pairs of shoes you have consumed so
far, but would also be taking away from the manufacture and sale of
20 pairs of shoes that someone else would use.
Create a Reuse Shelf or Box in some heavily trafficked area around
the dumpster or trash cans of your house, apartments, trailer-court,
boat dock, or school. Place things there that you don't need anymore
or that need repairs you're unwilling to perform.(label it if it
doesn't work).
Another example: Year after year you rescue small amounts of building
materials from being discarded. Decades go by. You build yourself a
simple house. You may end up using less than you have salvaged and
provided to others.
The activities mentioned in the paragraphs above are seemingly simple
and innocuous but in reality are highly subversive and in the
aggregate do wonders for a community and actually do hurt the power
structure of those that profit from consumerism.
It is theoretically possible to thus make up for all the material
that one has used up in their life and perhaps to even go beyond that
amount--it will take a lot of work and time however.
You will never make up for the approximately 22 pounds of Carbon
Dioxide that you create for every gallon of gas that you burn in a
car unless you plant a huge number of trees. The following shows you
just
How you can easily raise and plant trees.
Sooner or later you may want, or have to, raise your own food.
You can grow most of what you eat, even in a city.
City farmer site
Learn more about homegrown and organic agriculture crops and plants
Don't panic, go
organic
If you don't want to grow your own, consider a "subscription
farm."
A
most useful page of things that you can build and do with your own
hands
We don't always take ourselves too seriously: some of the following
is fun and can get the attention and fear of those that promote and
profit from consumerism.:
From Britain comes
National Call In Sick Day and Shop Now Riot Later
Print graphics like this one from this link: 
The Art & Science of Billboard Improvement
a comprehensive guide to the alteration of outdoor advertising
RTMark.com
"A privately held corporation designed to maximize
projects of public interest that non-violently sabotage or subvert
corporate interests. Sabotage projects are arranged into popular
mutual funds that offer high cultural divendends with risk levels
tailored to diverse market sectors and hide behind RTmark's corporate
veil....etc"It takes a while to realize the genius of this
site...watch the videos, you'll understand.
Why should one go through 80 pairs or more of shoes by the time they
are an adult? Consider obtaining a pair of super-durable,
car-tire sole Huarache sandals. These are hand -made by people living
in rugged rural areas of Mexico that would quickly wear out the
manufactured shoes that they can't afford anyway. You will be wearing
footwear made of scrap leather and tires ordinarily dumped in a
ravine or burned. This will obviate the manufacture and disposal of
at least 25 to 30 pairs of athletic type shoes or many pairs
of even good quality resoleable shoes. Consider using pieces of car
tire instead of factory replacement soles or heels on shoes that need
resoling. If you want to work with this material yourself, find a
tire that has been dumped in some green area or obtain one from a
tire store's scrap pile and carefully use a sharp knife to cut the
tread away from the sidewalls. (Tires must be cord, or "bias ply",
NOT steel belted). Shoe repair shops with skilled workers and good
equipment can use this material to resole or re-heel shoes.
Overcoming
Consumerism Index
Consumerism's
bad effects We welcome suggestions for additions, comments or further resources. Use the e-mail address below. e-mail:
O.
C. Accomplishes?
Active
Resistance
Hands
on methods
2
Families compared
our
personal consumer choices
consumption
chart
resources
to overcome consumerism
 How
to raise food
How
to raise trees
eliminate
polystyrene products
Corporate
officers and their interlocking interests

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